The most valuable part of America's Best Flowers is not the land or the state-of-the-art buildings that sit on it. Nor is it our vision for a more beautiful world. While our plants, associates, activities and commitment to our local communities are all important, it is our loyal customers who make America's Best Flowers what it is.

Without you, no one would enjoy the country setting or marvel at the variety of plants we grow. Our aisles wouldn't be filled with children hunting eggs or chasing butterflies. School classes wouldn't enjoy free tours and activities. Contributions to local non-profits would cease. And we believe that the world in and around Dane County would be a lot less beautiful, without you.

Somehow offering you ice cream and saying thank you, however heartfelt, doesn't seem like enough of a reward for the faithfulness you all demonstrate by your continued patronage. Since this week is Customer Appreciation Week, and since there isn't a company out there who appreciates their loyal customers more than we do, we want to do something extra special. Thus was born…